Instagram is one of the most popular social networking services in the world. Instagram gives your company access to over a billion people worldwide who might become brand advocates, influencers, and even customers by consuming your content. Instagram has a lot of potential. Let’s look at the most widely utilized Instagram marketing techniques for increasing the number of followers.
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Current Instagram Marketing Trends
1. Instagram Stories
This feature allows businesses to share engaging content with their audience throughout the day. It’s an excellent tool for live interactions, showcasing behind-the-scenes footage, and advertising temporary sales.
2. Influencer Marketing on Social Media
Businesses are increasingly collaborating with celebrities who have a sizable fan base of active Instagram users. By marketing products and services to their audience, these influencers may increase a company’s visibility and credibility.
3. Purchasing on Instagram
This feature enables businesses to sell products directly through Instagram, making it a viable retail platform. Customers may browse and purchase products with simple taps, which streamlines the buying process.
4. Movies
Instagram’s reaction to the popularity of short videos, Reels, allows businesses to show off their creativity and engage users with brief, distinctive video clips.
5. Using AR Filters
Augmented reality (AR) filters are being used by brands more and more to boost customer contact and promote their products in an interesting and dynamic way.
The Greatest Tips for Increasing Your Instagram Following
1. Make Your Bio Stand Out
The first thing that draws someone to your Instagram profile is your amiable and interesting bio. In some aspects, it is similar to the homepage of your brand. Your bio could provide people an idea of the core of your brand. A link to your website or the most recent content should also be included in the bio for convenience. You might add relevant hashtags to your profile to further engage visitors. A powerful bio is really helpful.
2. Use Hashtags Related to Your Content in Your Writing
Using hashtags might help your content reach a completely new audience. Use hashtags that are branded or exclusive to your company, or that are pertinent to your target market. If users believe your hashtags are more relevant, they are more likely to follow your brand.
3. When the time is right, publish your content.
You can be certain that more people will see your brand if you do this. According to pre-COVID sociological studies, Tuesday at 2 PM and Monday, Tuesday, and Friday at 11 AM were the best times to post on Instagram.
4. Draw in Your Rivals’ Support
You may get your competitors’ followers by engaging with them. Customers that have already followed your rivals are a valuable audience that might end up promoting your brand. To engage with customers, follow them, express interest in their work, and offer comments. The more you engage with people, the more probable it is that you will develop your brand.
5. Pay for Sponsored Posts and Product Reviews
Finding influencers in your industry is crucial, first and foremost. Your material will gain more recognition as a result of their marketing. Influencers that provide their email addresses in their profiles and have more than 20,000 followers could be interested in collaborating with your business. Influencers may receive copies of exclusive products to evaluate and post online.
6. Use Geotags to Increase Local Discoverability
If you tag your location in your posts or stories, others who are searching for that location will be able to locate your material. It can help promote local businesses to the right audience. You are also free to contribute your posts and stories about that location.
7. Use Instagram Stories for Work
Using stories on Instagram might help you increase your user base and follows. It could increase your brand’s legitimacy. Additionally, it could increase user engagement and offer an inside look at your business. You may advertise your blogs, posts, articles about the sector, and more.
8. Highlight Important Stories
To help readers understand what your brand represents, you may use the highlight tool to organize your stories. Because articles have a limited lifespan, highlights give your content a second chance at life and encourage readers to follow your brand. One kind of archive that can be conveniently categorized is stories.
9. Followers of Requests
Some may not yet be brand loyal, even if they enjoy your material. They only need a little nudging. Asking others to follow you is one way to do this. You may also use these in your captions and comments section to entice people to follow and engage with your business.
10. Stay Current With Emerging Trends
You may be able to increase visibility and engagement by keeping up with current trends. Ensure that your content and hashtags are up to date with the latest trends. Conversely, make sure your content is presented in a way that is relevant to your audience and engaging.
11. Conduct competitions and freebies
Organizing giveaways and competitions might increase the number of people who visit your brand’s page. You may ask people to tag a friend, use a certain hashtag, like, share, comment, and so on.
12. Keep Up Your Regular Publishing
Make sure you have a topic for your blogs and publish them frequently. You can arrange your articles so that you can generate an intriguing topic and give them a story you wish to convey. Additionally, post-scheduling ensures that you may produce content in advance rather than improvising.
13. Keep an eye on your Instagram followers
Be careful to keep an eye on your progress—or lack thereof. You may discover your areas of weakness and places for progress with the use of Instagram data analytics. Additionally, by determining what makes the most popular postings successful, you may grow your business.
14. Use Instagram advertisements
Since Facebook now owns Instagram, you can use Facebook’s ad management for Instagram ads. These ads allow your content to be seen by a wider audience. Consumers view your advertisements based on their interests, key behaviors, demographics, and other characteristics. You can run picture advertising, video ads, carousel ads, story ads, and more.