電子商務公司不應忽視小紅書，這是一個每月擁有超過 1 億活躍會員的中國社交媒體網站。 這是一款相對較新的應用程序，可與“中國的 Instagram 打上類固醇”進行比較，並且其大多數用戶都來自同一人群。 中文行銷是我們機構的專業領域，將小紅書納入其計劃的客戶取得了出色的效果。 了解更多：小红书买粉丝 什麼是小紅書或RED？ 中國公民可能被禁止訪問大多數西方社交媒體網站，包括Google、Facebook、Instagram 和 Twitter。 中國開發了許多自己的社群媒體網絡，並受到政府的嚴格監管。 其中包括微信、抖音、QQ、百度貼吧和新浪微博。 小紅書，俗稱小紅書或小紅書，是中國最新、發展最快的社群媒體平台之一。 它成立於2013年，目前估值超過30億美元。 它與其他社交網路的不同之處在於，它優先考慮購物、生活方式和產品，而不是只是保持聯繫。 在小紅書上可以找到許多KOL（關鍵意見領袖）和新興的KOC（關鍵意見消費者）。 該網站的一些早期用戶（他們最初是消費者客觀產品評論的首選來源）將獲得顯著地位並最終成為知名權威，這似乎是有道理的。 誰使用 RED？ 鑑於奢侈品在中國社會被視為身分象徵，小紅書在市場上的快速擴張也就順理成章了。 模糊社交網路和電子商務之間的界線是唯一明智的下一步。 居住在國外和城市的中國人往往收入更高，購物頻率更高，並且在發現新產品時更喜歡小紅書。 該網路的大多數用戶是年輕女性，儘管它在其他群體中的引力越來越大。 更準確地說，該平台上百分之八十的用戶是女性，其中幾乎百分之九十的年齡在三十二歲以下。 2021年，RED的口號從“尋找海外好東西”轉變為“標記你的美麗事物”，標誌著公司策略的轉變和用戶群的增加。 小紅書從最初的國外購物體驗，發展到美妝、家事、旅遊、運動、學習等多元化內容。 中國城市採用四級系統，根據人口、平均 GDP、文化相關性、經濟成長和可靠公共交通的可及性等多種變數進行分類。 大約 60% 的 RED 用戶居住在 1 或 2 線城市，這些城市只佔全國最大城市的一小部分。 在西方國家的中國僑民中存在著 RED 的身影，其中幾位關鍵意見領袖 (KOL) 位於溫哥華和多倫多。 移民經常繼續使用微信和其他應用程式與家鄉的朋友和家人保持聯繫，並使用自己的社交媒體網站（如 RED）來了解最新的生活方式趨勢。 RED 與西方的社群媒體有何不同？ 儘管許多西方社交網路的主要目的是了解朋友的生活最新動態，但大多數 RED 用戶利用該網站尋找和分享新的商品和服務。 該應用程式充分利用了社交媒體影響者在 YouTube、Instagram 和 TikTok […]
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